|
Spice Girls were the first major British pop music phenomenon of the mid-'90s
to not have a debt to independent pop/rock. Instead, the all-female quintet
derived from the dance-pop tradition that made Take That the most popular
British group of the early '90s, but there was one crucial difference. Spice
Girls use dance-pop as a musical base, but they infused the music with a
fiercely independent, feminist stance that was equal parts Madonna, post-riot
grrrl alternative rock feminism, and a co-opting of the good-times-all-the-time
stance of England's new lad culture. Their proud, all-girl image and catchy
dance-pop appealed to younger listeners, while their colorful, sexy
personalities and sense of humor appealed to older music fans, making Spice
Girls a cross-generational success. The group also became chart-toppers
throughout Europe in 1996, before concentrating in America in early 1997.
Every member of Spice Girls was given a specific identity by the British press
from the outset, and each label was as much an extension of their own
personality as it was a marketing tool, since each name derived from their debut
single and video, "Wannabe." Geri Estelle Halliwell was the "sexy Spice";
Melanie Janine Brown was the "scary Spice"; Victoria Adams was "the posh Spice";
Melanie Jayne Chisholm was "the sporty Spice"; Emma Lee Bunton was "the baby
Spice." Each one of these personas were exploited in the group's press articles
and videos, which helped send "Wannabe" to the top of the charts upon its summer
release in 1996. If all of the invented personalities makes Spice Girls seem
manufactured, that's because they are to a certain extent. Every member of the
group was active in England's theatrical, film, and modeling circuit, and they
all responded to an advertisement requesting five "lively girls" for a musical
group in the summer of 1993. The manager who placed the ad chose all five
members of Spice Girls, yet the women rejected his plans for their career and
set out on their own two months after forming. For the next two years, the Girls
fought to get a record contract, since most record labels insisted that the band
pick one member as a clear leader, which is something the group refused.
Eventually, Spice Girls signed a contract to Virgin Records, but they were
without a manager, which made recording a debut album nearly impossible. All
five members moved into a house and went on the dole as they searched for a
manager. By the end of 1995, the group had signed with Annie Lennox's manager
Simon Fuller, and began writing songs with Elliot Kennedy. "Wannabe," Spice
Girls' first single, was released in the summer of 1996, and it became the first
debut single by an all-female band to enter the charts at number one in England.
It remained at number one for seven weeks, and by the end of the year, "Wannabe"
had hit number one in 21 other countries. Immediately following the success of
"Wannabe," Spice Girls became media icons in Britain as stories of their
encounters with other celebrities became fodder for numerous tabloids, as did
nude photos of Halliwell that she posed for earlier in her career. All of this
added to the group's momentum, and their second single, "Say You'll Be There,"
entered the charts at number one in the fall, selling 200,000 copies a week.
Spice, their debut album, was released at the end of the year, accompanied by
their first ballad, "2 Become 1." Both the album and single went directly to
number one, staying there for several weeks; both records were at number one
over the Christmas week, making Spice Girls one of three artists to achieve that
feat.
Having topped the charts in virtually every other country in the Western world,
Spice Girls concentrated on America in early 1997, releasing "Wannabe" in
January and Spice in February.
They became massive stars in the U.S. as well, also scoring the hits "Say You'll
Be There" and "2 Become 1"; Spiceworld, their second LP, appeared later in the
year in conjunction with their feature film of the same name. In May 1998, Geri
Halliwell departed from the band, not citing major reasons for leaving the
group. She did release a solo album, Schizophonic, a year later, but nothing
chart-topping to match the success of her former band. Still not deterred by the
absence of Ginger Spice, Spice Girls trudged on -- Melanie B. married Spice
Girls dancer Jimmy Gulzar and released the solo single, a duet with Missy
"Misdemeanor" Elliot called "I Want You Back." By Christmas, Spice Girls scored
a number one hit with Goodbye and with a career floating high, their personal
lives were moving as well. Melanie B. gave birth to a daughter named Phoenix Chi
in February 1999, and Adams followed a month later with a son, Brooklyn Joseph.
And now only known as Victoria Beckham, Posh Spice married Manchester United
soccer star David Beckham later that summer. Becoming now more noticeable for
their social status than their singing, Spice Girls took a well-deserved break
while Melanie C. took over the English charts with her successful solo effort
Northern Star, which was released in the U.S. in fall 1999. The following year,
the girls headed back into the studio with high-profile producers Rodney
Jerkins, Terry Lewis, and Jimmy Jam (Janet Jackson, Mary J. Blige) to record a
follow-up to their pop-friendly Spiceworld.
In the middle of recording, Melanie B. divorced Gulzar and endured a bitter
custody battle throughout the remainder of 2000. Spice Girls' creative power
overruled media scrutiny so that they could fully focus on the new R&B sound
they were trying for and a the new collaboration united the foursome once again
to release the third album Forever, which hit American shores in fall 2000. ~
Stephen Thomas Erlewine, All Music Guide
Source: vh1.com
|